Honestly, besides this post, try to not listen to this song.
Because it’s terrible.
Just kidding! It’s the shit.
And that’s why you should preserve it while the stations will play this track to a pulp.
Incredibly catchy, this song is hot (hot damn!). It even has a designated move for the chorus that many will flub on the dancefloor. When you see people failing to do a slow dougie during the “in the air” part, you know that not only is the song a hit, but the video, too.
The curious thing, however, is how the lyrics and video attempt to toe the sensory line. Part of it is silly “put your pinky rings up to the moon”— and then I also feel like there might have been a few lines here and there that had to be cleaned up in order for Bruno Mars to still be appropriate for the carpool. Regardless, I’m happy for that.
What’s most striking is the turns Mars takes us all on, with not only a modern breakdown, but also a bridge–
“I’m a dangerous man with some money in my pocket (keep up)/ So many pretty girls around me and they waking up the rocket (keep up)”
— that gives us two things:
- A flashback to a moment from Step Brothers
- And, probably more importantly (as The Los Angeles Times noted) a Kendrick Lamar style cadence that showcases raw energy of its super-confident narrator.
In short, “24K Magic” oozes nostalgic fantasy for us normal people and gets us frickin’ pumped. It came out the night before my 23rd birthday and I pregamed to it and rocked the little bars of Suburban Philly with my 14k magic in the air.